Founder-led marketing is a real strategy, not a stage
"Founder-led marketing" gets used as either a humblebrag or a cope. Both miss what makes it actually work — and why most companies wreck it the moment they can afford to hire someone.
We built an AI marketing tool. Time to use it on ourselves.
Marqeting exists because every other AI marketing tool sounded the same — polished, hedged, indistinguishable. Today we put our own product through the only test that matters: using it to write everything we publish.