brand strategy

2 posts on brand strategy.

What is brand voice (and why it actually matters)

Brand voice is not a tone-words list and it is not your visual identity. It is the recognition signal your audience builds over time — and in a world of identical AI models, it is the only thing left to compete on.

MarqetingMay 20, 2026 · 4 min read

brand voice brand strategy content consistency

Brand voice is memory, not aesthetics

Most brand guidelines are forty-page PDFs nobody reads. Brand voice is something else — and the difference is why most brands sound like nothing.

MarqetingMay 5, 2026 · 5 min read