LinkedIn newsletter

A LinkedIn newsletter is a subscribable, in-platform publication — long-form posts delivered to subscribers’ LinkedIn inboxes and notification feed on a regular cadence.

LinkedIn newsletters live between long-form posts and email newsletters. Subscribers opt in once and receive every new issue. Reach typically dwarfs single posts because every issue notifies every subscriber, regardless of whether the algorithm would have shown them a regular post that day. Optimal cadence is weekly to biweekly.

Format works best for thought leadership and education — pieces that benefit from 800–2,000 words of depth. Direct sales content underperforms because the format invites slower reading. Brands typically run a LinkedIn newsletter alongside (not instead of) an email newsletter.

A LinkedIn newsletter is the closest thing on the platform to owning your distribution. Subscribers see every issue; algorithm whims affect a smaller portion of reach.